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They make it themselves.
Lifetime and Wholesome Blend foods are manufactured at Trouw Nutrition Canada's own production facility in St. Marys, Ontario, giving the company direct oversight of manufacturing.
Starts September 1
Our Lifetime September sale is almost here.
Stock up on Canadian-made Lifetime dog and cat food all September long, with manufacturer-supported savings on both large and small bags.
Save
$7
Large Bags
Lifetime dog & cat food
Save
$4
Small Bags
Lifetime dog & cat food
Promotional pricing begins September 1, 2026.
Made in St. Marys, Ontario
Quality Canadian pet food without the premium price tag.
Lifetime Pet Food gives Canadian pet parents a practical combination of quality nutrition, serious nutritional expertise and everyday value — with recipes made right here in Ontario.
Canadian-made
Complete & balanced recipes
In-house nutrition team
Affordable everyday nutrition
LIFETIME
Proudly Made in Ontario
St. Marys, Canada
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Made in OntarioManufactured in Lifetime's own St. Marys production facility.
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Nutritionist FormulatedDeveloped by a dedicated companion-animal nutrition team.
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Straightforward RecipesNo corn, wheat, soy or meat by-products in Lifetime diets.
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Quality ControlledEstablished ingredient, supplier and food-safety standards.
Why Lifetime?
A lot of pet food asks you to choose between quality and price.
Lifetime was built around a simpler idea: dependable nutrition should still make sense for a household budget. The result is Canadian-made pet food with nutritional oversight, established quality controls and an intentionally practical price position.
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Nutrition comes first.
Trouw Nutrition Canada employs dedicated Companion Animal Nutritionists responsible for the Lifetime product line, with recipes formulated to provide complete and balanced nutrition.
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Value is part of the formula.
Lifetime's manufacturer positions the brand around quality nutrition at an affordable price — making it worth considering for pet parents who want to feed well without moving into the highest-priced tier.
Better Value
Looking for affordable Canadian dog food?
“Affordable” shouldn't have to mean cutting every corner. Lifetime is an especially interesting option for pet parents comparing high-quality dog food on a budget because its value proposition is built around nutritional expertise, controlled manufacturing and practical recipes.
We prefer to describe Lifetime as value-focused rather than cheap. You're getting Canadian-made everyday nutrition from a company with deep animal-nutrition experience — without paying simply for a premium-looking price tag.
“Quality nutrition at an affordable price.”
— Lifetime Pet Food
Shop Lifetime
Find the right Lifetime recipe for your pet.
Browse our Lifetime selection online or visit Newcastle Pet Supply in Newcastle, Ontario for help choosing a recipe for your dog or cat.
For Dogs
Lifetime Dog Food
Explore Canadian-made healthy-grain and grain-free recipes, large-breed options and formulas designed for different nutritional needs.
Shop Dog Food →
For Cats
Lifetime Cat Food
Shop complete and balanced Canadian-made recipes for kittens, adults and seniors, including indoor and different-protein options.
Shop Cat Food →Lifetime Dog Food
Shop the lineup.
Live products from our Lifetime Dog Food collection. Product availability and pricing update automatically from our store.
Available
Lifetime · Dog
Lifetime Large Breed Fish & Oatmeal Dry Dog Food – 25 lb
$65.99
Available
Lifetime · Dog
Lifetime Lamb & Oatmeal Dry Dog Food – 25 lb
$62.99
Available
Lifetime · Dog
Lifetime Fish & Oatmeal Dry Dog Food – 25 lb
$62.99
Available
Lifetime · Dog
Lifetime Grain-Free Pasture-Fed Lamb Dry Dog Food – 25 lb
$80.99
Behind the Bag
There is real nutrition expertise behind Lifetime.
Good value means more when you know what stands behind the food. Lifetime is produced by Trouw Nutrition Canada — a company whose broader work is rooted in animal nutrition.
Visit Lifetime Pet Food's official website →01
Dedicated Companion Animal Nutritionists
Trouw Nutrition Canada says its full-time Companion Animal Nutritionists are responsible for the Lifetime and Wholesome Blend product lines.
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Complete & Balanced Nutrition
Lifetime diets are formulated to meet established nutrient profiles, with individual recipes providing nutritional and feeding information for their intended life stages.
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FSSC 22000 Certified Facility
According to the manufacturer, the St. Marys facility is third-party certified under the FSSC 22000 food-safety management standard.
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Nutrace® Ingredient & Supplier Program
Ingredients and suppliers are assessed through Trouw Nutrition's Nutrace program, designed around feed-to-food safety, quality and traceability.
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Canadian Sourcing Where Possible
Lifetime states that ingredients are sourced from local or Canadian suppliers where possible, while other essential nutrients are selected from trusted global sources when needed.
Straightforward Nutrition
Good food doesn't need to be needlessly complicated.
Lifetime focuses on dependable everyday nutrition with recipes designed to support pets through different life stages and nutritional needs.
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No CornLifetime diets are made without corn.
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No WheatWheat is excluded from the Lifetime lineup.
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No SoyLifetime recipes are made without soy.
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No Meat By-ProductsNo meat by-products in Lifetime diets.
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Healthy-Grain RecipesWholesome grain-inclusive options.
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Grain-Free Dog OptionsAdditional recipes for different feeding preferences.
Newcastle, Ontario
Your local source for Lifetime Pet Food.
Looking for Lifetime dog food or cat food near Newcastle, Ontario? Newcastle Pet Supply carries Lifetime locally and online, with a team available to help you compare recipes and find an option that makes sense for both your pet and your budget.
📍 361 King Ave E, Unit 2 · Newcastle, Ontario
☎ 289-600-9498
Lifetime FAQ
Questions pet parents ask us.
A straightforward guide to Lifetime Pet Food, where it's made, what goes into it and why it deserves attention from Canadian pet parents.
Is Lifetime Pet Food made in Canada?
Yes. Lifetime Pet Food is manufactured in Trouw Nutrition Canada's
production facility in St. Marys, Ontario, Canada.
Is Lifetime an affordable or low-cost dog food?
Lifetime's manufacturer describes the brand as
“quality nutrition at an affordable price.”
We think “value-focused” is a better description than “cheap.”
Who formulates Lifetime dog and cat food?
Lifetime is formulated with oversight from Trouw Nutrition Canada's dedicated
Companion Animal Nutrition team.
Does Lifetime contain corn, wheat, soy or meat by-products?
According to Lifetime's official brand information,
Lifetime dog and cat diets are made without corn, wheat, soy or meat by-products.
Does Lifetime make grain-free dog food?
Yes. In addition to Healthy Grains recipes, Lifetime offers grain-free
dog food options.
Can puppies and senior dogs eat Lifetime?
Many Lifetime recipes are formulated for all life stages.
Always check the specific recipe's recommended life stage and feeding directions.
Does Lifetime make cat food?
Yes. Lifetime offers Canadian-made dry cat food recipes for kittens,
adults and senior cats.
Shop Lifetime Cat Food.
Where can I buy Lifetime dog food in Newcastle, Ontario?
Lifetime Dog Food and Lifetime Cat Food are available from
Newcastle Pet Supply at 361 King Ave E, Unit 2 in Newcastle, Ontario
and through our online store.
Canadian Made · Newcastle Available
Better nutrition doesn't have to mean a bigger pet-food bill.
Discover why Lifetime is a compelling option for pet parents looking for Canadian-made quality, practical recipes and strong everyday value.